Your website is essentially the face of your business in the digital world. Nowadays, companies cannot stay competitive without having an online presence, as around 45% of millennial shoppers prefer to purchase online than in stores. Plus, more than half of in-store purchases are influenced by ecommerce information.

As these figures suggest, businesses need to fully integrate web marketing in order to thrive in their industry. And one of the major components in ecommerce is to run a website that not only engages your visitors and familiarises them with the brand but also provide a user-friendly retail experience.