Search engine optimisation – where do I start?
This must be the question on each of our customers minds when we first talk to them – “But where do we start?” – and the answer is actually quite simple:
On-page and Technical SEO!!
With Google’s ever-growing emphasis on usability, accessibility and quality it has reinforced the importance of technical and on-page search engine optimisation within your SEO activity. Before you invest money on any online marketing campaigns you’ll need to make sure that your website is built on solid foundations, is barrier-free and has the qualities in place to demonstrate value and integrity to search engines such as Google, Yahoo and Bing.
Not only is this crucial in increasing your search performance within the SERPs but it is also a highly recommended means of mitigating against algorithmic penalties and devaluation.
On Page SEO
On page search engine optimisation focusses on improvements to website pages and content including use and placement of keywords, metadata improvements, user engagement, image and video optimisation, fix duplicate content, content creation and landing pages.
Technical SEO
Technical search engine optimisation focusses on improvements to the website structure, function and indexing ability. This can include improvements to site speed, structured data, mobile friendliness and code quality.
Off-site SEO
Off site search engine optimisation is all about content marketing through brand controlled channels including blogs and social media. Plus Content outreach to non-controlled authority channels including influencers online, blogs and related authority websites (long-term investment).
Analysis and Reporting
Research into the market, target audience and competition plus detailed keyword analysis. Performance is regularly reviewed and data fed back into the search engine optimisation strategy. Regular reporting at intervals convenient to you so you remain fully informed, but the majority of the resource goes into SEO work.
